Email marketing gives you a direct way to nurture leads and reach past customers without depending on social algorithms. It can keep your audience engaged and support repeat business.
Why it matters
Email is one of the few marketing channels you fully control. A useful, permission-based list can become a reliable source of repeat enquiries and sales.
Where to start
Collect email addresses with clear consent from day one. Send useful, value-driven messages regularly rather than only sending promotions.