Social media marketing combines organic posts, stories, and reels with paid advertising on platforms such as Facebook and Instagram. It helps people discover your business and keeps your brand present during the decision-making process.
Why it matters
Customers often discover a brand on social media before they buy. An active, useful presence builds familiarity and gives people a reason to choose you.
Where to start
Choose one or two platforms where your customers are genuinely active. Share useful proof, answer questions, and make it easy for people to contact you.